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CJIS GROUP CONSULTING marketing support services will help you address the criminal justice and public safety market more effectively by assessing the market needs, preparing the right solutions, and delivering a clear message. We offer a network of actual practitioners and industry experts who can review and assess your solutions and marketing plans before time and money is wasted on product developments or unsuccessful programs. Our capabilities and services include:
- Assisting with the preparation of marketing plans
- Organizing and managing product/solution focus groups
- Conducting market research, surveys, and assessments
- Assisting with the program content for user conferences
- Maximizing your involvement in trade conferences and industry group events
- Leveraging grant funding programs
- Industry orientation and training for your internal marketing staff
CJIS GROUP Experience:
- Guided a highly visible law enforcement information systems provider into two new product lines and vertical segments
- Identified new target customers and arranged contact introductions for new product launch
- A survey of the needs of selected corrections agencies
- Conducted product and market research to identify "real" product requirements and market size demographics
- Coordinated and administered focus groups of actual practitioners for product reviews and software requirements
- Developed a full marketing campaigns for entry into the criminal justice market
- Reviewed a company’s marketing collateral and identified changes that would improve the effectiveness of the message
For further information about our services, contact: support@cjisgroup.com or call (850) 926-9800.
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STRATEGIC PLANNING
